The strangers long neck shows how to tune in effectively to what your customers want and then deliver it with aplomb understanding customer needs can be a difficult task when customers are strangers in that he or she is always on the outside particularly so in an online environment. Buy the strangers long neck how to deliver what your customers really want online by gerry mcgovern isbn 9781408114421 from amazons book store everyday low prices and free delivery on eligible orders. How to deliver what your customers really want online auteur gerry give you practical advice and case studies on how to tune in effectively to deliver precisely what your web customers want to make the sale gerry mcgovern is widely regarded as the number one worldwide authority on managing web content as a business asset named as one of the 100 most influential figures in e commerce in . He clearly knows what he is talking about and has written a wonderful how to book for determining what your online customers want from you how do we find out what our employees want need from us step 1 read the strangers long neck after that the path is clearly marked and gerry mcgovern has a great website with archived webinars . If you have a website or produce content for a website then you really need to pick up a copy of the strangers long neck how to deliver what your customers really want online by gerry mcgovern
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