Swinging Sixties – British Fashion Designers

As the swinging sixties is famous worldwide for many things British including Fashion I thought I would tell its history and mention some of the most famous names in British fashion. At the start of the 60’s, skirts were knee-length, but steadily became shorter and shorter until the mini-skirt emerged in 1965. By the end of the decade they had shot well above the stocking top, making the transition to tights inevitable.

Many of the radical changes in fashion developed in the streets of London, with such gifted designers as Mary Quant (known for launching the mini skirt) and Barbara Hulanicki (the founder of the legendary boutique Biba). After designer Mary Quant introduced the mini-skirt in 1964, fashions in the 1960s were changed forever. The mini skirt was eventually to be worn by nearly every stylish young female in the western world.

The main outlets for these new young fashion designers were small boutiques, selling outfits that were not exactly ‘one-offs’, but were made in small quantities in a limited range of sizes and colors. However, not all designers took well to the new style and mood.

The basic shape and style of the time was simple, neat, clean cut, and young. Synthetic fabrics were very widely-used during the Sixties. They took dyes easily and well, giving rise to colors that were both clear and bright, very much mirroring the mood of the period. Hats suffered a great decline and by the end of the decade they were relegated to special occasions only. Lower kitten heels were a pretty substitute to stilettos. Pointed toes gave way to chisel shaped toes in 1961 and to an almond toe in 1963. Flat boots also became popular with very short dresses in 1965 and eventually they rose up the leg and reached the knee.

The principal change in menswear in the ’60s was in the weight of the fabric used. The choice of materials and the method of manufacture produced a suit that, because it was lighter in weight, had a totally different look, with a line that was closer to the natural shape of the body, causing men to look at their figures more critically. The spread of jeans served to accelerate a radical change in the male wardrobe. Young men grew their hair down to their collars and added a touch of color, and even floral motifs, to their shirts.

The polo neck never succeeded in replacing the tie, but the adoption of the workman’s jacket in rough corduroy. As the suits drifted away from pale, toned shades, menswear was now bright and colourful. It included frills and cravats, wide ties and trouser straps, leather boots and even collarless jackets. Ties were worn even five inches wide, with crazy prints, stripes and patterns. Casual dress consisted of plaid button down shirts with comfortable slacks.

The hippie movement late in the decade also exerted a strong influence on ladies’ clothing styles, including bell-bottom jeans, tie-dye and batik fabrics, as well as paisley prints.

In the early to mid-1960s, the London Modernists known as the Mods were shaping and defining popular fashion for young British men while the trends for both sexes changed more frequently than ever before in the history of fashion and would continue to do so throughout the decade. The leaders of 1960s style were the British. The Mods were characterized by their choice of style different from the 1950s and revealed new fads that would be imitated by many young people. As a level of the middle social class known as the Mods, controlled the ins and outs of fashion in London, 1960s fashion set the mode for the rest of the century as it became marketed mainly to youth. Modernists formed their own way of life creating television shows and magazines that focused directly on the lifestyles of Mods.

British rock bands such as The Who, The Small Faces and The Kinks emerged from the Mod subculture. The Mods were known for the Modern Jazz they listened to as they showed their new styles off at local cafes. They worked at the lower end of the work force, usually nine to five jobs leaving time for clothes, music, and clubbing. It was not until 1964 when the Modernists were truly recognized by the public that women really were accepted in the group. Girls had short, clean haircuts and often dressed in similar styles to the male Mods. The Mods’ lifestyle and musical tastes were the exact opposite of their rival group known as the.

The rockers liked 1950s rock-and roll, wore black leather jackets, greased, pompadour hairstyles, and rode motorbikes. The look of the Mods was classy; they mimicked the clothing and hairstyles of high fashion designers in France and Italy; opting for tailored suits, which were topped by anoraks that became their trademark. They rode on scooters, usually Vespas or Lambrettas. The Mods dress style was often called the City Gent look. Shirts were slim, with a necessary button down collar accompanied by slim fitted pants. Levi’s were the only type of jeans worn by Modernists. Flared trousers and bellbottoms led the way to the hippie stage introduced in the 1960s. Variations of polyester were worn along with acrylics.

Carnaby Street and Chelsea’s Kings Road were virtual fashion parades. In 1966, the space age was gradually replaced by the Edwardian, with the men wearing double-breasted suits of crushed velvet or striped patterns, brocade waistcoats, shirts with frilled collars, and their hair worn below the collar bone.

Rolling Stones guitarist Brian Jones epitomised this “dandified” look. Women were inspired by the top models of the day which included Twiggy, Jean Shrimpton, Colleen Corby, Penelope Tree and Veruschka. Velvet mini dresses with lace-collars and matching cuffs, wide tent dresses and culottes had pushed aside the geometric shift.

False eyelashes were in vogue, as was pale lipstick. Hemlines kept rising, and by 1968 they had reached well above mid-thigh. These were known as “micro-minis”. This was when the “angel dress” made its appearance on the fashion scene. A micro-mini dress with a flared skirt and long, wide trumpet sleeves, it was usually worn with patterned tights, and was often made of crocheted lace, velvet, chiffon or sometimes cotton with a psychedelic print.

The cowled-neck “monk dress” was another religion-inspired alternative; the cowl could be pulled up to be worn over the head. For evening wear, skimpy chiffon baby-doll dresses with spaghetti-straps were the mode as well as the “cocktail dress”, which was a close-fitting sheath, usually covered in lace with matching long sleeves. Feather boas were occasionally worn.

By 1968, the androgynous hippie look was in style. Both men and women wore frayed bell-bottomed jeans, tie-dyed shirts, workshirts, and headbands. Wearing sandals was also part of the hippie look for both men and women. Women would often go barefoot, and some even went braless.

Fringed buck-skin vests, flowing caftans, Mexican peasant blouses, gypsy-style skirts, scarves, and bangles were also worn by teenage girls and young women. Indian prints, batik and paisley were the fabrics preferred. For more conservative women, there were the “lounging” or “hostess” pyjamas. These consisted of a tunic top over floor-length culottes, and were usually made of polyester or chiffon.

Another popular look for women and girls which lasted well into the early 1970s was the suede mini-skirt worn with a French polo-neck top, square-toed boots and Newsboy Cap or beret. Long maxi coats, often belted and lined in sheepskin, appeared at the close of the decade. Animal Prints were also popular for women in the autumn and winter of 1969. Women’s shirts often had transparent sleeves. Psychedelic prints, hemp and the look of “Woodstock” came about in this generation.

The late 1960 produced a style categorized of people whom promoted sexual liberation and favored a type of politics reflecting “peace, love and freedom”. Ponchos, mocassins, love beads, peace signs, medallion necklaces, chain belts, polka dot-printed fabrics, and long, puffed “bubble” sleeves were additional trends in the late 1960s.

New materials other than cloth (such as polyester and PVC) started to become more popular as well.

Starting in 1967, the Mod culture began to embrace reggae music and its working class roots. The new urban fashion known as Skinhead was born.

Please visit my Funny Animal Art Prints Collection @ http://www.fabprints.com

My other website is called Directory of British Icons: http://fabprints.webs.com

The Chinese call Britain ‘The Island of Hero’s’ which I think sums up what we British are all about. We British are inquisitive and competitive and are always looking over the horizon to the next adventure and discovery.

Copyright © 2010 Paul Hussey. All Rights Reserved.

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